We worked on the overall design direction and for the Verizon Up sponsored Shawn Mendes private concert at the Hummerstein Ballroom in Manhattan.
Over two days, the event reached 191M impressions — becoming the most popular Twitter topic with 14k mentions while #VerizonUp trended twice, marking the hashtag’s first time as a trending topic.
Fans at the activation shared Instagram photos showcasing the wall of flowers which mimicked Shawn Mendes' album cover. Select Verizon Up Members were invited to a meet & greet with Shawn Mendes in front of the flower backdrop, who all applauded Verizon for providing them with such intimate access.
CD: Sam Resta //CW: Frank Moore
